Jenni Dunman CEO and Founder of Daisy First Aid.

Prior to creating her business Jenni was a police officer in London and experienced a vast number of real first aid emergencies including treating casualties at Edgware Road tube station during its bombing in 2005.

In 2014 Jenni (a mum of 3) was sitting in a coffee shop chatting with a friend when her friend’s daughter choked, being an advanced first aider, Jenni knew just what to do. She quickly stepped in and successfully removed the blockage and the little girl recovered perfectly.

It was this moment that she realised then that first aid was not something regularly offered to new parents and that so many parents didn’t have basic first aid skills that could so easily save their child’s life.